Why is it important to advocate what I do? From a basic day-to-day way it’s all about attracting new or lapsed users or being form of communication with user (that being pupils, staff and parents). On a personal level it’s about insuring I have a job tomorrow and making people realise what I do and how I can or do contribute. I firmly believe that you have to stand up and say what you do as otherwise everyone thinks I read books all day or that the library isn’t for them.
It’s the same as any other promotion my aim is to;
- Get a response
- Make users aware of service
- Change user perceptions
- Encourage user to do something
In my case it’s to make them realise I don’t have a bun, I don’t read all day and I don’t insist on silence but I do teach 11+ lessons a week, create web-pages and support 45 or so pupils daily. When I started here the librarian before me was a totally different type of librarian and the library was underused and classes came got a book and left. I’ve totally transformed it during my 6 and half years in post and book issues continue to rise annually.
So what advocacy do I do on a regular basis?
- I do exciting promotions every two weeks
- I tell staff about what I do
- I write a bit for the school newsletter
- I made sure the library was featured on the school web-page
- I do a display for open evenings (and if possible attend)
- I make sure there is access to resources outside of school
- I try to do is when I do post directly on Twitter (work account mainly so I don’t put too much personal stuff on) I try and use the current hashtags #savelibraries (for public libraries) or #SHOUTABOUT (for school library stuff).
- I join school committees and get involved in the wider school
- I have departmental liaisons and share ideas or resources with them
- My email signature has links to the various library online resources
- I am involved with SLA(S) and my local school librarians
- Be as friendly and helpful as possible – positive word of mouth is a wonderful thing.
The most effective have been the talking to people bits – be it as a group or individuals, staff or pupils – showing my passion and enthusiasm is usually an effective way of showing how great the library and having a qualified librarian is. It sin’t perfect mind you S3/4 pupils (aged 15/16) are like Dementors and will suck the joy from you if you speak to them in a year group setting. Positive word of mouth is also great as you never know who might mention you or talk about your work and what opportunities such conversations might bring. For instance my article over on the Scottish Book Trust Education Blog came as a result of a fellow librarian suggesting me to the editor. Or my blog reader who shared my World Book Day post over on the Scottish Round-up.
As for outside of school I have written letters to MSPs/MPs, had letters/ article printed in CILIP Gazette and contributed to external agencies when given the chance. Rhona Arthur’s visit is an example of this as CILIP asked if anyone would be happy for someone to shadow and I said yes. The library twitter feed, Tumblr blog and Library Blog all give me the chance to share what is going on and share tne non-bun wearing vision of school librarianship. Plus my fellow school librarians are pulling a document to show councillors and anyone else what we do together in case the next rounds of council cuts affect us (we are holding off deploying this until we are under review as there is a fear we might give ideas on ways to cut the service if we protest in advance). I also advocate the work the pupils do to help – they just won Team of the Year for pupil/peer support after I nominated them for the Council’s annual awards. Not only was this a nice bit of recognition for all the work they do but it also has my school library as a centre of excellence for this.
I think it is very much as case of saying the words librarian/ library whenever possible and as often as possible. Clair and I use the same strategy with Lones and our unit has gone from 6 to 18 entirely by word of mouth. Given Lones is only for those who can’t make a local unit, just imagine how many people I can convert to passionate supporters of me and my school library if I just put my voice to it. Even if I have to make a joke about saying it so much – people need to remember and link exciting and inspirational things to the words library and librarian so they will value these even if they don’t need them at that moment.




Father Christmas letters by J.R.R.Tolkien
Miss Flora McFlimsey’s Christmas Eve by Mariana














